A Beer of the Month Club
LocalBrews is a subscription-based service in the Colorado area that delivers a unique craft beer each month, packaged with a documentary-style interview with the brewer, as well as information on what to look for in the flavors of the brew. My involvement with the project is in the documentaries. I shoot, edit, and design motion graphics for each one.
Chain reaction
The first brewery we highlighted was Chain Reaction. Chain Reaction is a microbrewery in the South Denver Metro area focused on maintaining a relaxed environment and serving beer that interesting takes on classic recipes. I wanted to make sure to emphasize this relaxed environment in the editing, and so I intentionally used a laid back blues soundtrack and cut the interviews together to be interesting and light.
Mockery Brewery
Mockery gets its name from their attitude to the German purity laws that state that beer can only be made with water, malt, and hops. Their beer is experimental and exciting, using elements like white sage or pine needles in their beers. When we were shooting their documentary, we walked into a collaboration brew where they ran the pre-fermented beer through a pine log stuffed with juniper branches, while also listening to heavy metal. I wanted to capture this same attitude in the documentary so I used more clips of chainsaws and heavier music in the background, as well as cutting the interview to show that they are passionate for their experimentation.
Zuni Street brewing
Where Chain Reaction and Mockery were on two extremes of intensity with their brewing philosophy, one being laid back, and the other being forceful, Zuni Street lies somewhere in between. Zuni Street has really strong brewing experience backing it, with Willy having gone to the Siebel Institute and working at New Belgium. They were clearly very knowledgeable and intentional with the way they brewed. But, their brewery was relaxed and had a calming outdoor style to it. Zuni Street also ended up being a much bigger project than we originally intended it to be, with the video clocking in at six and a half minutes, nearly twice as long as the first documentary with Chain Reaction. However, the increased scale of the project was a sign of increased interview capabilities. We were able to get a detailed and interesting story out of Zuni Street, and I think it is our best work yet.